​Most people don't think about insurance — until something goes wrong.

We do this work because we've lived that moment.

Before Christina and I ever became insurance advisors, my mother was hurt by the very system we now help people navigate. During Medicare's Annual Enrollment Period, her plan was quietly changed through a 1-800 call center — without her fully understanding what happened, and without our family knowing.

We found out the hard way.

At a routine doctor's appointment, the front desk looked up her insurance and said four words that stopped everything:

"We don't take that plan."

That year, my mother was in and out of the hospital multiple times. Instead of focusing on her health, our family spent that season fighting through coverage confusion, unanswered calls, and bureaucratic runarounds. The stress was real. The cost was real. And it was completely avoidable.

That experience didn't just frustrate us — it changed us.

We started C&J Isbell Brokerage Group so that no family would have to go through what ours did. So that seniors would have a real person — someone who knows their name, knows their doctors, and knows their plan — standing in their corner when it matters most.